Add all of the ingredients, except the chicken, to a shallow bowl or ziplock bag and whisk or shake well to combine. Add the chicken thighs and turn to fully coat the chicken. Cover or seal tightly and marinate in the refrigerator for at least 30 minutes, or overnight.
1/4 cup olive oil, 1/3 cup lime juice, 2 Tablespoons honey, 3 cloves garlic, 2 teaspoons cumin, 1 teaspoon chili powder, 1 teaspoon salt, 1/2 teaspoon black pepper, 1/3 cup cilantro leaves, 6 bone-in skin-on chicken thighs